Baume pursues a philosophy of minimalism that respects itself through emptiness, blank space, and restraint, which provides comfort to oneself. This pursuit of philosophy encompasses not only material things but also a way of life, and attitude, and includes the concept of the mind, time, and space.

Baume package design places typographic and visual elements that float in the empty space to allow customers to read, experience, and act on the message directly. The design incorporates Oenir's philosophy of minimalism, which is filled with intentional blank space, parentheses that represent emptiness as a visual element, and hypertext in which customers can selectively determine direction and sequence, all to tell a story about life. Through this, we designed it to induce customers to feel closer to Baume by experiencing our message and product.